Luring Searchers In With Page Descriptions

We want the searchers to know they can find what they need on our pages / site without any effort. Therefore, descriptions like "get the information you need" implies that the information you need is here for you to get, which is good.
On the other hand, when you write "find the information here" (although it is grammatically correct unlike "find here the info..."), it implies that they have to look for it and then find it. The latter seems less accessible and therefore not as tempting. Remember, even if it is the best information on the World Wide Web, no one will know about it if we don't lure them in from the search engine with the description.
Use words like "on this site" and "here" ("Get the information you need here"… "Read explanations here"…) to let the reader know we have it on OUR SITE.
For example, instead of:
This explains the different types of Countrywide home loans, and lists which circumstances work best with each loan.
write:
Get information about the different types of Countrywide home loans here. Find out which circumstances work best with each loan.
Lure them in!