Monday, May 15, 2006

Page Description Clarification

After the last post it seems that I have not been all that clear regarding the page description. First of all, what I said earlier about the page description does not refer to the articles themselves. We don't want you to change the way you write articles.

Second, the page description's purpose is to lure the people who see our listing on a search engine and help them decide to click through and see what our site (any of them) can offer them.

You can think of it from their point of view like this: I'm searching Google for some term and get a million and a half results. Which one should I choose? Which one gives me the most relevant information? The answer to these questions should be in the page description in the form of "our website is the best place to find what you were searching for" and not something in the line of "there are many sites that give you this information." I know! I just got a million and a half results from Google!!

In a way you should call people to enter the site.
You know how – you just wrote it in the article. Invite them to read it too.
Use words like "this site offers" "you can find it here" "this website reviews" "take a look" "find" etc. and be creative about it. Don't repeat the same wording in all the articles.

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