More Editorial Notes

• Some of our sites are serious sites meant for serious people. Therefore the articles should be of serious nature. Others are of a more personal nature. You should be able to tell by the main theme of a site which group it belongs to. "http://www.Gifts-and-Ideas-for-Mothers-Day.com" for example belongs to the "personal group" whereas "http://Insurance-Land.com" belongs to the "serious group". I think the difference is obvious. Please write the articles to match the nature of the site – we don't need the definition for auto insurance in the article on that subject; people who have come to that page should be well aware of the meaning, otherwise they would not have surfed there. A good approach on the subject would be to explain the finer points of auto insurance and the reasons why people are encouraged to purchase comprehensive insurance which is not obligatory. (Raghuram – "Auto Insurance")
• Do not make promises you can't (or don't intend to) keep. If you say the article is about something, keep your promise. If you say the next paragraph is about a certain topic, don't start the next paragraph with something like "But before that, let’s see…" and then write about something else. This makes you and thus the site unreliable.
• Do not make promises we can't keep! Don't promise things in our name before you KNOW we can deliver. Otherwise this makes our site very unreliable. If you're not sure if we can give the visitors of our site something – just ask.
• The word "than" is used in comparison, whereas "then" means "at that time". Pay close attention because Word knows both words and will not correct the mistake. An example of a misuse I've encountered: "If you are in need of a budget… than look to the assortment" - "if should be followed by "then" not "than"! (Anika - Mothers Day cards print)
• Don't use the phrase "if yes" – it's not proper English. There are some good substitutes for that meaning. For example instead of "Are you a mother? If yes…" (Anika - Mothers Day jokes) you can use "if so…", "if the answer is yes…", "if you are…" etc.
• Either, neither and any are singular. A sentence like "If either of these two insured things are damaged…" is incorrect. In this example it should be "is damaged" instead. (Laura)