Keyword Ratio and Page Descriptions

As you all well know, the articles you write for us are going online as part of one of our websites. The rules we gave you are meant to give these pages a boost in the search engines.

For this reason we ask that you use a certain ratio of the keywords and variations, and I'd like to explain this ratio here.

The primary keyword (it's usually a keyphrase but we're still calling it a keyword) should appear once in the title, once in the page description (the closer to the beginning the better) and once in the 1^st paragraph.

Tier1 keyword should appear once in the 1^st or 2^nd paragraph. The tier1 does not have to be the singular form of a plural primary (and vice versa). The idea is to use a variation of one of the words in the primary and leave the rest of it the same as the primary (e.g. -ing, a noun instead of a verb etc.).

The variations (pay attention not to use primary or tier1 here) should appear according to the following ratio:

For a 300 word article – min 26 and max 36.

Accordingly, for a 350 word article – min 26*350/300 = 30

and max 36*350/300 = 42.

We've also asked you to write a page description for every article. Now, this description is what people see on the search engines when they see our pages listed. So, try to write something that would appeal to them and tempt them to click the link to the page. You may want to see what others are using as their description; just search Google for the primary you are writing on and take a look at the descriptions Google lists. Give the searchers a wiifm (What's In It For Me) idea.

The limit for the page description is 127 characters (including spaces hyphens and period). You should max this limit as much as you can while keeping the sentence readable. If you need a couple more characters, use abbreviations such as "&" for "and" etc.